Video thumbnail of Greg Gossel's pop art mural featuring a woman in a helmet drinking Coca‑Cola.

Milwaukee, WI

American freedom on two wheels. This mural, created in collaboration with Harley-Davidson, celebrates Milwaukee's legendary status as the home of America's most iconic motorcycle. Bold vintage aesthetics showcase classic Harley-Davidson bikes in striking red and black, while a stylized figure enjoying a Coca‑Cola embodies the timeless cool of the open road. With patriotic colors and retro styling, the artwork honors both Milwaukee's manufacturing heritage and the spirit of adventure that defines American motorcycle culture. Two American icons, one unforgettable mural.

Where to Find It

Harley-Davidson Museum | 400 W Canal St, Milwaukee, WI 53201

Get Directions

Red circular compass icon with bold black outline and simple directional pointer, symbolizing exploration, guidance and discovery.

The Artist

Greg Gossel

Greg Gossel was born in 1982 in Western Wisconsin. With a background in design, his work is an expressive interplay of many diverse words, images, and gestures. Gossel’s multi-layered work illustrates a visual history of change and process that simultaneously features and condemns popular culture. His work has been exhibited throughout the U.S. and abroad, including New York, Los Angeles, San Francisco, London, Copenhagen, and Japan. His commercial clients include Chivas Regal, KFC, Levi’s, American Express, Hyundai, Burton Snowboards, and Interscope Records.

More About the Artist
Pop‑art mural artist seated on ladder in painted clothes inside studio filled with large comic‑style wall art panels.

The Sponsors

Local Partners, Local Pride

This mural was in collaboration with the local Reyes Coca‑Cola® Bottling Company and Harley‑Davidson. It is located on the Harley‑Davidson Museum campus. The artist Greg Gossel is a Wisconsin native and created a piece that speaks to the history shared between Coca‑Cola® and Harley‑Davidson, blending in the iconic scenery of Milwaukee; with the skyline and the Menomonee River.

More About the Bottler
Partnership logos for a local campaign, featuring the Reyes Coca-Cola Bottling logo and the Harley-Davidson Motor Cycles logo.

Explore the Nation, Mural By Mural

Discover Paint the Nation murals across America. Search the map to find a mural near you, or plan a road trip to visit murals nationwide.

More on Paint the Nation
Waving ribbon of U.S. flag panels mixed with Coca‑Cola and America250 logos, forming a festive red, white and blue banner.