Powerade #RespectThePause

Powerade is a sports drink that’s with you every step of your fitness journey – celebrating every personal best. But fitness isn’t just about pushing harder; it’s also about proper recovery. That’s why Powerade champions the power of rest and the importance of taking care of both your body and mind.

The #RespectThePause campaign builds on the Powerade global #PauseIsPower message, reminding us that real strength comes from knowing when to pause, recentre, and reset. Because peak performance isn’t just about training ­– it’s about balance. To bring this message to life in South Africa, Powerade teamed up with rugby champion Sacha Feinberg-Mngomezulu, who knows first-hand the value of rest and recovery in reaching your full potential.

New Powerade Springboks Edition

In celebration of their partnership with the South African rugby team, the Springboks, Powerade launched a new edition – the Powerade Springboks Edition. The New Springboks Edition offers bold hydration for body and mind.