Coca‑Cola Celebrates the FIFA World Cup 2026™ with the Launch of Sip, Scan and Win Campaign in DRC
Kinshasa, DRC, 8 June 2026: Coca‑Cola is bringing fans in the Democratic Republic of Congo (DRC) closer to the FIFA World Cup 2026™ with the launch of a nationwide campaign that offers a chance to experience the tournament like never before. Terms and conditions apply.
Running from 1 June to 31 August, the campaign invites fans to engage with the brand through interactive and digital experiences offering them a chance to win Mobile Money up to 2.000.000 Congolese francs and Airtime. Look out for a unique code under each 30cl and 50cl, returnable glass bottle to unlock your participation.
Coca‑Cola’s new campaign celebrates the unparalleled emotional journey that only the FIFA World Cup™ can bring, positioning Coca‑Cola as the essential companion for every fan, through every feeling.
“In the DRC, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™, and we are proud to give our consumers an opportunity feel it all,” said Gichangi Nyagah, Franchise Senior Director, Franchise Operations, Angola & Horn, Islands and Mid Africa, at Coca‑Cola. “Our focus with this campaign is to translate that passion into participation, creating simple, accessible ways for fans to move beyond watching the tournament to winning exciting prizes along the way,” he added.
Continuing a decades-long partnership with FIFA®, this campaign reflects Coca‑Cola’s continued focus on creating unforgettable fan experiences and celebrating the spirit of football across the DRC.
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Notes to Editors:
The FIFA World Cup 2026™ will be jointly hosted by Canada, Mexico, and the United States.
The Coca‑Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.
Participation mechanics apply in accordance with the terms and conditions of the campaign.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
Contact:
Anthony Kouakou
Email – akouakou@coca-cola.com