HBCU student holding a Coca-Cola bottle on a vibrant campus setting with "The World Is My Yard" branding overlay

We're bringing culture, character and campus life all in one spot.

The Yard is what tethers us to our heritage even as we explore and create the unlimited possibilities of our future. That's why we built The World Is My Yard — a platform giving HBCU students access to campus experiences, career prep resources, culture, and community, all in one spot. Download the +one app to unlock exclusive deals, events, and more.

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Invest in Your Future

Start Your Legacy HBCU Externship Program

The Start Your Legacy HBCU Externship Program presented by The Coca‑Cola Company is a six‑week immersive experience created exclusively for HBCU students. Participants gain hands‑on exposure to the consumer packaged goods industry, explore the inner workings of a global brand, and build skills that help launch their professional legacy.

Ready to Apply?
A group of HBCU students posing together during the Start Your Legacy Externship Program presented by The Coca-Cola Company

HBCU Sports Broadcasting Grant

The Coca‑Cola HBCU Sports Broadcasting Grant celebrates the next generation of student storytellers who bring the passion, pride, and power of HBCU athletics to life. Administered by the Foundation of the National Academy of Television Arts & Sciences (NATAS), the grant invests directly in student creators who use their voices and vision to elevate their campus communities.

HBCU students and program representatives gathered at an event celebrating the Coca-Cola HBCU Sports Broadcasting Grant

The World Is My Yard Golf Award

The World Is My Yard Golf Award presented by The Coca‑Cola Company honors HBCU golf programs that go beyond competition — programs that are deeply committed to shaping student‑athletes as leaders, scholars, and community stewards. Rooted in legacy and opportunity, the award celebrates excellence both on and off the course.

Explore Past Recipients
HBCU golf program participants at an award ceremony for The World Is My Yard Golf Award presented by The Coca-Cola Company

The World Is My Yard Talks

Hear from HBCU alumni and leaders on life and career advice.

Culture on the Yard

Rooted in culture, creativity, and community, The World Is My Yard celebrates and elevates the spirit of the HBCU experience. From traditions like Homecoming, the Magic City Classic, Bayou Classic, and the Celebration Bowl to dynamic on-campus activations and premier events such as the Essence Festival, we strive to foster meaningful connections and create impactful experiences that engage students and fans across campuses and around the world.

Our Partners

At The Coca‑Cola Company, we are proud to partner with leading organizations such as the CIAA, SIAC, MEAC, and ESPN Events as part of our ongoing commitment to the HBCU community. 

Together with our partners, we connect students with our brands through meaningful programming that fosters authentic relationships and provides access to opportunities and resources, such as ZIYNX, that help shape and empower them as leaders on and off campus. These collaborations create intentional, high-impact experiences, ranging from mentorship and wellness support to world readiness and storytelling platforms designed to uplift students.

In partnership, we are committed to empowering students while creating programs and initiatives that celebrate culture, elevate lived experiences, and drive lasting opportunities that extend well beyond the game.

Coca-Cola representatives and HBCU partners at an official partnership event, with logos representing CIAA, SIAC, MEAC, and ESPN Events

See You on the Yard!

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