COCA-COLA® Rings in the Year of the Snake with
Fireworks of Festive Fun and Heartfelt Wishes
Join the Dazzling Celebrations in Orchard Road and Discover Unique
Experiences, Exclusive Merchandise, and Heartfelt Traditions!
SINGAPORE (24 JANUARY 2025) – Get ready to celebrate Chinese New Year with Coca‑Cola as the iconic beverage brand is helping send people’s heartfelt wishes for the Year of the Snake. Coca‑Cola is inviting everyone to join the celebration at the heart of Orchard from January 24th to February 2nd to immerse in electrifying LED fireworks displays, interactive experiences, and exclusive collaborations that promise joy and blessings for all.
Collect blessings with limited-edition cans and toast to a prosperous new year! In addition, keep an eye out for Coca‑Cola Chinese New Year themed out-of-home activations featuring themed buses, trains, taxis, and vibrant MRT station walls and mega pillars at prominent locations such as Dhoby Ghaut, Serangoon, Bugis, Paya Lebar, and Tampines.
“Coca‑Cola has been celebrating moments of joy and connection in Singapore for over 80 years, and this Chinese New Year, we aim to bring communities together to celebrate Coca‑Cola Real Magic® and the power of togetherness,” said Amanda Lin, Franchise Operations Director - SIMA. “We invite everyone to join us in creating unforgettable memories and embracing the blessings of the season.”
Thousands of fireworks, thousands of cheers: Coca‑Cola’s Chinese New Year (CNY) Live Experience
From 24 January to 2 February 2025, experience a fireworks collection of heartwarming wishes at the Coca‑Cola CNY Live Experience located opposite Mandarin Gallery, outside Victoria’s Secret at Orchard Road. The giant Coca‑Cola shaped screen bursting with spectacular firework displays will be hard to miss!
The Coca‑Cola CNY Live Experience invites the public to an interactive journey through a series of activities to offer a one-of-a-kind experience. The celebration, happening over two weekends, will transform heartfelt wishes into unique, digital firework spectacles designed to uplift and inspire. As participants move from one space to the next, they’ll engage in exciting activities that capture the essence of the Chinese New Year season, combining tradition with excitement.
- Your 2025 Zodiac Forecast: To kick off the activities, participants will discover their zodiac fortune for 2025 through an interactive aura reading displayed on a digital screen – just by following the prompts.
- Heartfelt Calligraphy Wishes: Take home a memorable memento!
Participants can choose between two categories (Prosperous Character or Family Surname), trace the Chinese character while guided by a prompt, and receive a printed keepsake. - Fireworks of Heartfelt Wishes: Participants will answer a simple question to customize unique digital fireworks that will be projected into the immersive space inspired by the mirror reflection concept.
- Coca‑Cola Booth: End the experience by exploring the exterior space filled with photo-ops and stand a chance to win other exciting items while redeeming Coca‑Cola samples.
The Live Experience will be open to public on weekdays (Monday to Thursday) from 5pm to 9pm, and on weekends (Friday to Sunday) from 1pm to 9pm, offering visitors a chance to be part of the magical experience that embraces the festive spirit while creating lasting memories.
Groove into the New Year with new beats
Following the success of last year’s song in collaboration with Mediacorp Radio’s YES 933 DJ, Hazelle Teo for the Music Video 'SING A 龙 Dance A 龙’, Coca‑Cola is excited to present this year’s surprise collaboration with SGAG and MGAG! ‘HUAT’S UP 阿姨’, the catchy new song and music video and will bring fresh energy to the celebrations this Chinese New Year, blending creativity, humour, and the vibrant personalities of the brands, to create a memorable, upbeat piece that resonates with audiences and amplifies the joy of the season.
This music video brings to life the vibrant and relatable essence of Chinese New Year through the lens of Gen Z, blending authentic moments with the energy of youth culture. During Chinese New Year, many have shared experiences such as the awkward moments of not remembering relatives’ names and getting bombarded by the usual personal questions from family members of the older generation, which were incorporated into the music video.
By using Gen Z lingo, realistic situations and shared experiences during CNY, the video highlights the spirit of family meal moments, toasting and heartfelt wishes, with the perfect pairing of a chilled Coca‑Cola.
The music video features popular talents from SGAG — Kenneth Lee, Queenie Lim, Jonathan Yap, Isabelle Quek, D-jin Toh, Ong Yi Ting, and Jew Nuas and MGAG – Wong Yuan Ying and Leong Jeen Hern.
Watch ‘HUAT’S UP 阿姨’ here.
Usher in fortune, longevity and success with three limited-edition festive can designs
Every toast of Coca‑Cola is a moment of celebration, with each can overflowing with blessings. This Chinese New Year, Coca‑Cola presents three limited-edition designs – fortune, longevity and success. The special edition cans showcase vibrant fireworks, capturing the season's togetherness and the spirit of renewal, as families gather to raise their glasses to prosperity and unity.
To welcome good fortune, the ingot, a symbol of prosperity and wealth, takes centre stage, with fishes that represent abundance and good fortune. The coin, a timeless symbol of prosperity, completes the design, inviting blessings of wealth and success for the year ahead.
To embody longevity, the can is designed with majestic pine trees, symbolising enduring strength and longevity, while the peaches, revered as the fruit of the venerable God of Longevity, evoke blessings of a long and healthy life. Together, these timeless symbols honour the tradition of vitality and lasting prosperity.
Last but not the least, to showcase the blessing of success, the can features elegant fans, signifying power and status, alongside bamboo, a representation of resilience. Clouds are displayed across the can, embodying good luck. Together, creating a visual celebration of ambition, strength, and triumph.
The limited-edition fireworks-themed packaging is only available this Chinese New Year. The special edition Coca‑Cola cans is available island wide including all major supermarkets and convenience stores and eCommerce platforms like Fairprice Online and RedMart.
Enjoy exciting Coca‑Cola premiums including a Coca‑Cola Multi-layered Container, Coca‑Cola Frying Pan, and Coca‑Cola Electric Multi-Cooker when customers spend on participating brands. Simply present a maximum combination of three receipts in participating outlets for in-store purchases or submit receipts on the Coca‑Cola website for home deliveries.*
“From family dinners to heartfelt moments, Coca‑Cola recognises Chinese New Year as a time for community, sharing love and for expressing gratitude. As we honour the traditions that unite us, through fireworks, a symbol of celebration and positivity central to the tradition, we hope to spread not only joy and the bonds between loved ones, but heartfelt blessings to all. Here's to celebrating Coca‑Cola Real Magic™ and the power of togetherness this festive season!” said Amanda Lin, Franchise Operations Director - SIMA.
Whether through vibrant events, special moments, or heartfelt wishes, Coca- Cola is ready to welcome the Chinese New Year with a bang!
For more information about Coca‑Cola® Chinese New Year, visit Coca‑Cola Singapore at https://www.coca-cola.com/sg/en/brands/coca-cola/cny-2025, and follow us on Facebook and Instagram.
*Terms and conditions apply. While stocks last.