New Coca‑Cola® Creations Wozzaah Unleashes the Taste of Africa’s Spirit and Creativity Through Culture-Packed Experiences
Coca‑Cola® Wozzaah Zero Sugar marks the first limited-edition Coca‑Cola® Creations release in Nigeria.
Port Harcourt, Nigeria (October 13, 2024) – The latest Coca‑Cola® Creation, Coca‑Cola® Wozzaah, a symphony of flavors inspired by the beating heart of African culture has been unveiled in Nigeria. Through digital experiences, coupled by the refreshing taste of Coca‑Cola® Wozzaah, consumers in Nigeria will be transported through the continent of Africa, experiencing the electrifying flavors and expressive culture of each unique country. Coca‑Cola® Wozzaah Zero Sugar is available to purchase for a limited time only in select outlets across Nigeria.
Coca‑Cola® Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa. The new flavor provides the refreshing Coca‑Cola taste fans know and love, remixed with vibrant, tropical flavors inspired by Africa. The design of the packaging of Coca‑Cola® Wozzaah boasts contemporary typography and bursts of vivid color that captures the dynamic rhythm of African culture, infused with the heightened expression of the continent’s boundless creativity.
Coca‑Cola® Wozzaah pays tribute to the energy of the continent, recognizing the influence Africa has across all aspects of culture around the world. To celebrate this cultural resonance, Coca‑Cola® Wozzaah invites fans to join in the vibrancy and immerse themselves in a series of exhilarating physical and digital experiences. These experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans across the country.
Coca‑Cola partnered with Nigerian music sensation and fan favorite, Lojay, to play a pivotal role in bringing Coca‑Cola® Wozzaah to life in Nigeria. Renowned for his melodious Afrobeats tunes and dedication to celebrating African culture, Lojay promises to infuse the Coca‑Cola® Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across Nigeria.
"We are thrilled to introduce Coca‑Cola® Wozzaah, the limited-edition Coca‑Cola Creations release in Nigeria. This product celebrates the rich tapestry of African culture while embodying the spirit of innovation and creativity,” said Yusuf Murtala, Senior Director, Frontline Marketing at Coca‑Cola Nigeria Limited. “Partnering with Lojay adds an authentic touch to this exciting launch, and we can’t wait to see how his dynamic presence will elevate the experience and create unforgettable moments for our Gen Z consumers nationwide."
To help further build the world of Coca‑Cola® Wozzaah and highlight the cultural influences of Africa, Coca‑Cola® is collaborating with WafflesnCream popularly known as waf., to create exclusive merchandise available for purchase online by visiting WAFFLESNCREAM – waf.Online. and can be delivered nationwide.
In celebration of Nigeria’s vibrant and dynamic culture, Coca‑Cola® Wozzaah ignited the city of Port Harcourt with an electrifying consumer launch event featuring a live performance by Lojay and other top artists. This is just the beginning of an exciting journey that promises more exciting experiences to come.
For more information about Coca‑Cola® Creations, visit www.coca-cola.com/creations.
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Press Contact:
Nwamaka Onyemelukwe, Senior Director, Public Affairs, Communication & Sustainability, Nigeria, Coca‑Cola Nigeria Limited, Tel: +234 (817) 8000340, Email: nonyemelukwe@coca-cola.com
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.