Fan-Favorite Trio – Ayra Starr, Asake and Rema Returns for Coke Studio™ 2024 ‘Beat the Drop’ Campaign to Celebrate Music Fandom in Nigeria
Music fans to win exciting prizes through a special consumer promotion.
Lagos, Nigeria – November 18, 2024 - COKE STUDIO™ 2024 has announced the launch of ‘Beat the Drop’ campaign with the return of celebrated Nigerian superstars Ayra Starr, Rema, and Asake, offering exciting and exclusive experiences that celebrate music fandom across the country.
The COKE STUDIO™ 2024 ‘Beat the Drop’ campaign has been uniquely designed to uplift music enthusiasts from all over Nigeria, while rewarding them with exciting prizes, including an all-expense-paid trip to South Africa for an exclusive musical experience and up to 75 million Naira in cash prizes; terms and conditions apply.
“We're proud to continue our partnership with fan-favorite music trio – Ayra Starr, Rema and Asake for our COKE STUDIO™ 2024 ‘Beat the Drop’ campaign to celebrate the power of music and fandom across the country. The campaign will give fans in Nigeria unparalleled access to unmistakable artists and acts, promising exhilarating digital and real-world moments unattainable anywhere else” – Yusuf Murtala, Senior Director, Frontline Marketing at Coca‑Cola Nigeria Limited.
As part of the COKE STUDIO™ 2024 ‘Beat the Drop’ campaign, fans can look forward to an array of immersive experiences from Ayra Starr, Rema and Asake including exclusive track drops and thrilling live performances to be announced in the coming weeks. The campaign will also feature custom-designed packs adorned with the artists’ imagery on Coca‑Cola drinks, offering fans an immersive experience with their favorite artists.
Expressing his excitement over the campaign’s programming, Murtala mentioned that COKE STUDIO™ promises to elevate how fans connect with their music icons. “The campaign offers fans the opportunity to win exciting prizes through our ‘Drink, Find, Scan and Win’ promotion. The rewards include exclusive tickets to the Coke Studio Live experience in December, Boomplay subscription vouchers and a trip to South Africa for an exclusive musical experience. Additionally, fans could unlock convenient Bolt ride vouchers, recharge cards to stay connected, and Showmax vouchers for movie enthusiasts – all in support of music fandom.” He concluded.
Here is how to participate in the “Drink, Find, Scan and Win” promotion:
1. Grab a Promo Pack: Purchase any Coca‑Cola drink with a white cap or crown.
2. Scan the QR Code: Scan QR code on the pack, posters, or other marketing materials.
3. Enter the Code: When prompted, enter the unique 10-character code found under the special white cap or crown.
4. Check for a Win: You'll instantly know if you've won a prize. Additionally, every participant is automatically entered into draws for a chance to be among the 5 lucky fans to win 1 million Naira every week. Free ticket for the Coke Studio Live experience in December, and the grand prize of all-expense-paid trip to South Africa for an exclusive musical experience are also up for grabs through the periodic draws.
The ‘Drink, Scan, find and Win’ promotion under the COKE STUDIO™ 2024 campaign in Nigeria is approved and supervised by the appropriate regulatory authorities.
Fans can find more information and access all content related to COKE STUDIO™ at https://www.coca-cola.com/ng/en/offerings/coke-studio
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Press Contact:
Nwamaka Onyemelukwe, Senior Director, Public Affairs, Communication & Sustainability, Nigeria, Coca‑Cola Nigeria Limited, Tel: +234 (817) 8000340, Email: nonyemelukwe@coca-cola.com
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.