COCA-COLA® BRINGS CANADIAN FANS CLOSER TO THE BIGGEST FIFA WORLD CUP™ WITH UNFORGETTABLE, EXCLUSIVE EXPERIENCES

For over a century, Coca‑Cola has been more than just a beverage; it's been a symbol of optimism and a refreshing presence in countless memorable experiences. In anticipation of, and throughout the FIFA World Cup 2026™, Coca‑Cola will continue its unwavering commitment to unite and celebrate soccer fans across Canada. Whether through collectible memorabilia like the first-of-its kind collaboration between Coca‑Cola and Panini for the FIFA World Cup™ sticker collection, or the limited-edition Collectible Country Cans and Commemorative Host Country Canada Cans, or the exclusive experiences available at Coca‑Cola Fan Zones, Canadians have many ways to “Drink in the FIFA World Cup™”.
 

"The tournament holds a special place in the hearts of millions of Canadians, representing a powerful moment of unity and shared passion," said Andy Buckingham, General Manager of Coca‑Cola Canada. "With 13 FIFA World Cup 2026™ matches played in Canada, the most ever, we are dedicated to bringing fans closer to the action, creating unforgettable, uplifting experiences and celebrating the moments that bring us together."
 

As Canadians come together to experience the world's largest sporting event, Coca‑Cola will refresh fans on several occasions, from screen to stadium, offering them multiple ways to soak in every moment.
 

COLLECT THE GAME WITH COMMEMORATIVE HOST COUNTRY CANADA CANS, COLLECTIBLE COUNTRY CANS AND PANINI® STICKERS

^{A special collection of limited-edition cans and bottles will be created to elevate the fan experience, including the exclusive Panini bottle and sticker collection, as well as Commemorative Host Country Canada Cans, and celebratory Collectible Country Cans.}

Special Sticker Collection with Panini®

In a first-of-its-kind collaboration, Coca‑Cola North America is partnering with Panini America, FIFA’s exclusive partner for official stickers and trading cards, to bring the official sticker collection to fans across North America. Each bottle of 500ml Coca‑Cola® Original Taste and Coca‑Cola® Zero Sugar will have a peel-back label that reveals an exclusive Panini sticker. This partnership unites two iconic brands to help fans collect and trade their way to the tournament. Fans are encouraged to look for specially marked bilingual Coca‑Cola® products as early as April 2026 to receive exclusive Panini sticker packs and start building their official FIFA World Cup 2026™ collection.

Celebrate Canada with the Commemorative Host Country Canada Can

Fans can sip in Canada’s host nation pride with the exclusive FIFA World Cup 2026™ bilingual Commemorative Host Country Canada Can. Available in 355ml sleek Coca‑Cola® Original Taste or Coca‑Cola® Zero Sugar cans, they’re the perfect way to refresh every historic moment while cheering on the home team. This milestone collectible marks Canada’s role in co-hosting the world’s largest sporting event and will be available at retailers nationwide starting late May and available into the summer, while supplies last.
 

Collect Your Colours with Limited-Edition Collectible Country Cans

Canadian fans can get behind their favourite teams with the Canadian launch of limited-edition, bilingual, Collectible Country Cans. The collection of eight designs features colours inspired by the eight teams Canadians love to cheer for most: Canada, Argentina, Brazil, England, France, Germany, Spain and Portugal, so everyone can celebrate FIFA World Cup™ fandom. Select limited-edition Collectible Country Cans will be available at participating retailers across Canada starting in late-May with the full line-up rolling out throughout the FIFA World Cup™. Canadians will need to score each country-inspired design as they become available to score them all. Collecting them also gives you the opportunity to be entered for a chance to win one of five match balls. By scanning two or more unique country can QR codes, you will unlock the digital collectible that will be added to your Coca‑Cola account and have you entered for the giveaway. The more unique cans you collect the more entries you get. Coca‑Cola bottles and cans are made, moved and sold in Canada by Coke Canada Bottling.

EXPERIENCE THE EXCITEMENT LIKE NEVER BEFORE

Coca‑Cola®’s Fan Zone at FIFA Fan Festival™
During the tournament, Coca‑Cola will be at the heart of the action at official FIFA Fan Festival™ sites in Toronto and Vancouver, where Canadian fans will enter as fans and exit as super fans. The Coca‑Cola Fan Zone is the ultimate destination for fans to get match-ready, celebrating the joy of the FIFA World Cup™ with exclusive Coca‑Cola-inspired fan capes and cooling headbands. It will also have a unique "get ready with me" station, complete with country colour hair spray and face paint that will allow fans to show their team pride to the full extent. Throughout the Fan Zone, one-of-a-kind opportunities will be available to capture memorable content, and ice-cold, refreshing beverages will be offered for purchase. For the ultimate fan offering, the free Coca‑Cola Fan Zone locations at Fort York in Toronto and the PNE at Hastings Park, fans will have a chance to score an Official Match Ball of FIFA World Cup 26™, TRIONDA, to keep for years to come.
 

For more information on Toronto FIFA Fan Festival™ locations, visit here.

For more information on Vancouver FIFA Fan Festival™ locations, visit here.

‘Feel it All’ Films and Coca‑Cola Anthem for FIFA World Cup 2026™
Coca‑Cola will capture the spectrum of fan emotions with a series of ad spots rolling out from March through June. The films showcase the unifying power of soccer and invite fans to embrace the exhilarating emotional rollercoaster that only the FIFA World Cup™ can bring. In addition to the film series, the iconic anthem “Jump” performed by J. Balvin, Amber Mark, Steve Vai and Travis Barker, was released globally on Friday, March 6. The series has already kicked off with "Bubbling Up" released in March, followed by "Uncanned Emotions" coming in April, each telling a unique story of soccer fandom and the roller coaster of emotions they experience.

Coca‑Cola® Most Valuable Fan Contest

Canadian fans also have the opportunity to win one of over 1,000 prizes within Coca‑Cola's Most Valuable Fan promotion. From March 9 until April 20, Canadians can join by scanning the QR code and creating an account. Within the Soccer Central platform, entrants can enter the grand prize draw and they can enter up to six weekly draws for epic prizes. Bonus entries can be secured by making an eligible purchase at participating retailers and uploading your receipt to your account. Top prizes include multiple match trips (spanning from 3 to 8 days) to attend FIFA World Cup 2026™ matches with up to three friends, including airfare, hotels and spending money.
 

Additional experiences, rules and regulations and entry details can be found on the Coca‑Cola Soccer Central site, including special promotions, watch party opportunities, information about the FIFA World Cup™ Trophy Tour by Coca‑Cola and Coca‑Cola’s Future Careers Academy.