MEET ME AT THE COKE SIGN  - MODERATION GUIDELINES
 

The following principles have been used to provide guidance to moderators who will be asked to determine whether to approve a proposed story submission to be featured on Coca‑Cola social media channels and our website. 

As an overarching principle, the moderator has asked themselves “Would a reasonable person on the street find the story offensive, controversial or in bad taste? Does this fall outside the values of The Coca‑Cola Company?”  

If the answer is “Yes” then the moderator will reject the story submission. In reaching this decision, the moderator will not approve stories, names or terms which refer to, amongst other things to be determined in Coca‑Cola’s sole discretion 

• Race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability in a negative or critical light;  

• Acts of physical or emotional violence (for example, abuse, death, sexual assault, serial killings or massacres); 

• The Coca‑Cola brand in a critical or derogatory way  

• Illegal activity (for example, illicit drug references and names of famous criminals and their victims); 

• Terrorism or extremist ideologies ; 

• Coarse, profane or controversial themes (for example, abortion, euthanasia, homophobic sentiment or words related to themes such as these);  

• Celebrities or public figures; 

• Brands, characters, franchises, organisations, or third parties 

• Children or references to anything that has strong appeal to children 

• Any code-like or cryptic messaging 

• Tonal concerns such as aggression